Our Values

It's who we are. It's why we exist.

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Home » The Da’at Way » Our Values

Articulating the difference.
The seven species.

Knowledge. Service. Creativity. Expertise. Community. Trust. Partnership.
These are the values that represent everything we do and correspond to the seven species of Biblical Israel which are symbols of the qualities we need to build fruitful lives and communities.

In Jewish tradition, wheat is often considered a symbol of knowledge which is so fundamental to what we do, we named our company after it. We are committed to providing an educational, enlightening, and inspirational travel experience for you and your community.

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Barley, as a staple cereal and a requirement in many Temple sacrifices, was a bedrock of life in ancient Israel. Our bedrock is quality service and great logistics. Your personal tour operators, customer service team, and expert tour educators ensure that every detail of your trip fits together seamlessly.

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Since the beginning of the Jewish people, grapes have symbolized creativity as we take the same ingredients and create new wines even better than what has gone before. Our Product and Innovation teams are constantly unearthing new sites and providing access to top-notch speakers that will make your journey richer still. You’ll enjoy our technologically innovative services including virtual reality tools and a customized app.

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It takes great expertise to pick the fig at the perfect time. Our company today is the fruit of three decades of experience crafting the ideal journey for every community, congregation, and private group that travel with us. We can walk you through all aspects of your journey, including recruiting and marketing your trip amongst your community.

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The pomegranate, with its multitude of seeds all found together in one sweet, beautiful fruit, is a symbol of what community and connection can create. We believe that connections are what makes a travel experience meaningful and memorable. Our journeys are designed to allow you and your group to connect with each other, the country, and its people in an authentic, inspirational way.

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The olive is often linked to security and trust. In Kabbalah, olive is the Yesod (foundation). We will handle all your travel requirements in a transparent and professional manner. We deliver the facilities, service, and access of a large, expanding company while maintaining a personal, responsive relationship with you. Your needs, safety, and aspirations are our foundation.

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As the seventh and last of the species, the date palm symbolizes partnership and the belief that if we work together, we can be like the single, strong branch of the date tree. Partnership is central to how we do business. We partner with you to create a journey of experience that will inspire and enrich your community.

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Corporate Responsibility. Tikun Olam.

Social Justice is one of the core values of our company. Da’at is proud to partner and support the following worthy organizations:

Our Home, Our Hearts: Israel with Rabbi Don Goor and Cantor Evan Kent

Oct 25-Nov 4, 2022 11 days
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It’s Time: Discover the Essence of Israel

Nov 5-Nov 15, 2022 11 days
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A Family Trip to Israel

Dec 17-Dec 27, 2022 11 days
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Journey Down the Nile River Jewish Egypt

Feb 17-Feb 26, 2023 10 days
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Beyond the Headlines: The Israel You Have Never Seen Before

Mar 18-Mar 28, 2023 11 days
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Mystical Morocco: Imperial Cities Revealed

Apr 30-May 8, 2023 9 days
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A Family Adventure in Israel

Jun 13-Jun 23, 2023 11 days
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Poland in Color

Oct 10-Oct 17, 2023 8 days
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Grand Cities of Europe: Budapest, Vienna, Prague

Central Europe
Oct 18-Oct 27, 2023 10 days
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Majestic Central Europe: Budapest, Vienna, Prague, Berlin

Central Europe
Oct 18-Oct 31, 2023 14 days
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Start planning. Let’s connect.

Whether you have a journey in mind, want to join a featured trip, or simply want to explore, drop us a note or give us a call.

We look forward to connecting.